2024
Y.SO
YSO is all about celebrating its creators and making sure they feel appreciated and heard when they’re exploring the site. We've accomplished this by using vibrant, full-bleed imagery, interactions inspired by creators, and non-conforming typographic layouts.
Mobile first
Branding
Our Approach
Y.SO - discounts, coupons, events and employees. Great redesign!.
We used our expertise and carried out extensive analytics of the sphere to propose a new structure for the website and discounts catalogue, develop a completely new visual style for brand and provide full design support at all the stages.
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Results
- Unified experience across all platforms
- Increased mobile conversion by three folds
Y.SO touches on a number of very sensitive topics among which there are corporate culture and well-being. Thus it was crucial to create an environment for the user to feel engaged and comfortable enough, understand and trust the processes. This required an intuitive and instructive UX, accompanied by a catchy and aesthetically pleasing UI.
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